We believe in raising, serving and eating food that is good and good for you. Food should be clean. No artificial colors, preservatives, sweeteners, flavors or anything else you wouldn’t want to serve to your family. Food should be honest, which is why we are transparent and always let you know exactly what’s in your food. Most of all, food should taste great and be made the way you like it, with this or without that. Since we started, we’ve been on a journey to make food, as a whole, better. And you can be sure we will never stop. Panera Bread – Food as it should be.